Client: Ute Water

Director and Editor: Matt Scofield

DP: Ammon Pierce

Grip: Ethan Lovelace

 

2019 Water Festival | Ute Water

The Ute Water Festival is an annual event for Western Colorado 5th graders, the biggest of it’s kind between Denver and Salt Lake, which teaches kids the value of water respect and conservation. Together with Ute Water, 14K helped develop a storyline directed at potential donors which would convey the message that donating to or getting involved with the festival not only changes the course of students’ lives, but potentially the course of water in the West.

 

We only had one day to capture this event, so we shot with three different cameras. Knowing ahead of time we wouldn’t be wanting a dark and dramatic storyline, we applied that to the image choosing a “high key” lighting technique where the faces in the shots have less shadows on them and overall the images are brighter and more saturated. All of these choices played into the hopeful storyline that donating or getting involved will make positive impacts in the lives of the kids.